Example of a social media marketing graphic

Thursday Pools: A Social Media Case Study

Thursday Pools is a luxury fiberglass swimming pool manufacturer in Fortville, Indiana

Thursday Pools logo

The brief:

To help Thursday Pools convert its social media accounts into lead generators.

Example of the wrong way to market on social media.The problem:

Thursday Pools’ social media program was dull and ineffective. For years, the company’s social media strategy focused mainly on advertising new blog posts. Captions were largely identical across every platform, and posts rarely included even a single photo of the company’s primary product. Growth was slow, engagement was absent, and worst of all, Thursday Pools’ campaigns generated very few leads.

Needless to say, the company’s directors weren’t happy with the way their social media was performing. Something needed to change.*

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