Copywriting


How Are You Telling Your Story?


 

The beauty of good copywriting is that it delivers a compelling narrative that accomplishes a few things on your behalf:

  • It connects people emotionally to your products and services.
  • It establishes trust in your brand.
  • It helps people identify what’s missing from their lives.
  • And shows them how much better life will be with your stuff in it.

 


And really good copywriting drives people to buy.

That’s where the real value of copywriting lies.


 

Here’s what I do:

 


Websites


I write engaging content that converts your visitors into buyers/members/people doing what you want them to do. I use holistic SEO and natural calls to action, so your site will be easy to navigate and well-represented on search engines. This requires putting in the time to get to know you and your brand, so I’ll ask you a lot of questions before thoroughly checking out your competitors to see what they’re doing well, and where they’re falling short.

  • Home pages
  • Sales pages
  • Landing pages
  • Item/listing/community descriptions
  • About pages
  • Membership pages

(Are you a real estate agent?)


Blogs and LinkedIn Pulse


Blog posts that are easy to digest, structured for holistic SEO, and fully relevant to your target audience perform best over time. I’ll work through the necessary research, provide you with an outline, then turn your first draft around within a week from the date you approve the final direction.

Note: all of your copywriting projects come with the right to plenty of revisions. I’ll write until you’re thrilled with the results!

  • Thought leadership articles
  • Informative, instructional posts
  • Introduction to product or idea
  • Counterpoint
  • Product review
  • Opinion pieces

Newsletters


Daily, weekly, or monthly newsletters are a great way to stay in touch with your following. I currently work in MailChimp and Constant Contact, but am open to learning new platforms. I can use your existing template or design something new, just for you.

  • Events
  • Sales Promos
  • Informational
  • Fundraising
  • Welcome letters

Site Assessments


Sometimes you just need to know what other people see. I’ll scour your site and measure its effectiveness from the perspective of a visitor, not a search engine. Results will be delivered in a comprehensive written report, complete with detailed advice on trouble spots, the occasional sample rewrite, and an estimate of what you can expect to pay for results-oriented repairs.

  • Clarity of message
  • Emotional connection
  • Clear path of travel (sitemap)
  • Effective calls to action
  • Hassle-free shopping experience
  • Holistic SEO.

See a sample

 

Expect to have ongoing work? Retainer packages are available.

 


Contact me for more information or to request a quote.

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. . .

I pledge to provide:

Compelling copy—complete with persuasive calls to action.
Plenty of revisions—I’ll write until you’re thrilled with the results.
100% original copy—your product will pass all the plagiarism tests.
Responsive cooperation—if you need me, reach out. I’ll be there.

Guaranteed.

. . .