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Example of a social media marketing graphic

Thursday Pools: A Social Media Case Study


Thursday Pools is a luxury fiberglass swimming pool manufacturer in Fortville, Indiana

Thursday Pools logo


The brief:

To help Thursday Pools convert its social media accounts into lead generators.

Example of the wrong way to market on social media.The problem:

Thursday Pools’ social media program was dull and ineffective. For years, the company’s social media strategy focused mainly on advertising new blog posts. Captions were largely identical across every platform, and posts rarely included even a single photo of the company’s primary product. Growth was slow, engagement was absent, and worst of all, Thursday Pools’ campaigns generated very few leads.

Needless to say, the company’s directors weren’t happy with the way their social media was performing. Something needed to change.*

Continue reading “Thursday Pools: A Social Media Case Study”

Batman

5 Steps to Beating the Pants Off Your Competition

aka, Are You the Bruce Wayne of Small Business?

If there’s one thing Bruce Wayne does well, it’s differentiate.

The fictional Wayne Enterprises encompasses at least 31 known umbrella entities across an impressive variety of industries. From oil to healthcare, food to construction, and mining to biotech, Bruce Wayne has his hand in everything.

Oh, and he’s also Batman—and this is where he really shines. Continue reading “5 Steps to Beating the Pants Off Your Competition”

How to Write an Effective Bio Using 5 Simple Questions

You’ve just read an impressive bio. It was succinct, smooth, and made you want to do business with that person. Now you realize your own bio needs a rewrite. That was so simple, you think to yourself. I can write a bio like that!

So you sit down to write and…{POW!}…bump right into a wall of writer’s block.

Sound about right?  Continue reading “How to Write an Effective Bio Using 5 Simple Questions”